What We Do
WickerWood is an integrated brand influence agency founded by Gabby Wickham and Shirley Leigh-Wood Oakes.
With over 20 combined years in the luxury arena they understand the mindset of the High Net Worth Individuals and how to best build influence amongst consumers, competitors and peers within the industry through brand partnerships, influencer infiltration, celebrity ambassadorships and seeding, strategic marketing and press development and bespoke brand experiences.
Influencers & VIPs
WickerWood understand how luxury brands are best received and will dig to the heart of your brand to extract nuanced USP’s and values to devise creative and tangible campaigns that will attract the target customer. By understanding and capturing the mind-set and passion points of the ideal consumer we will carve out a marketing sweet spot reflective of your brand and its ethos to best resonate with our contacts. Aligning each campaign to a bespoke, cherry-picked database mixing taste-makers, connectors, business luminaires, VIPs, Socials, captain’s of industry and influencers will ensure an effective, robust and ever giving return.
For a continual campaign we will create an ambassador programme to promote messaging and awareness through more involved individual endorsement. Created on a case by case basis we will select the ideal ‘community’ that best reflects your brand from our researched and sourced talent across the arts, business, fashion, financial and celebrity sectors.
Red Carpet And Guestlist Management
With over five years’ experience, providing iconic brands with successful and internationally acclaimed events, WickerWood can diligently execute high profile, red-carpet events managing all elements from: VIPs, guestlist, press materials, press attendance and photography ensuring a strong press campaign and target demographic attendance.
VIP Broker, Endorsements and Bookings
Using our unrivalled agents contacts and industry insight we will match the ultimate VIP to any brand, manage agent negotiations and oversee all factors from contracts and riders to ‘Glam teams’ and travel logistics maximising PR exposure and brand awareness whilst minimising client workloads.
Brand To Brand
WickerWood can broker diligent marriages between synergistic brands to amplify and cross pollinate customer databases and generate PR Campaigns whilst building a brand influence and consumer reach.
Brand Strategy & Consultancy
WickerWood has the rare insight and industry knowledge to advise new or fledgling companies on brand strategy, focusing on the fundamental elements. Our consultancy and influence will lead into your strategic development and brand perception to best position you for a successful launch and capture the attention of your core audience.
WickerWood can launch and amplify a brand’s social media presence, through carefully plotted campaigns and intelligent use of on-brand messaging. We are skilled across the wide array of platforms, from Snapchat to LinkedIn, as well as Instagram, FaceBook and VERO.
Drawing on the reciprocal brand partnership introductions, WickerWood are also in the unique position to bring together and connect brands to need to know, high profile commercial sponsorship opportunities.
VIP Seeding, dressing and Gifting
With a picture telling a thousand words, WickerWood can boost sales of your brand using our direct contact with some of the world’s biggest stars and our unrivalled relationships with key industry contacts from agents, publicists, personal PA’s bookers and managers, we can identify and outreach to targeted VIPs according to your campaign and objectives. This access allows brands to gift and dress individuals with a high-profile resonance through social media and imagery for print and on-line press. Not only will brands see return through media coverage but also a first person endorsement helps to build organic and trusted relationships bringing a new customer base with longevity.